Bondsure needed more traction. While they were actively pursuing affiliates and online marketing initiatives, once users were drawn to the site they did not convert.
Given the nature of their service there would always be some unavoidable friction (i.e. bank statements and credit checks). It was my task to pinpoint other areas for improvement and devise a more rewarding user journey.
Some specifications for the build included:
- Increase engagement on the site
- Improve conversion rate
- Promote trust