Street Science:
National Science Week 2024

The primary audience was teachers and school coordinators, who don't have the luxury of slow browsing. They land on a campaign page mid-prep, mid-term, mid-everything, and decide in seconds whether to bookmark, enquire, or leave.

I built the information architecture around that reality. The hero leads with the theme and a single primary action. A four-up icon row immediately signals what students will explore in the show, so the value lands without forcing anyone to read a paragraph. Below that, three product tiles act as a visual table of contents, anchoring straight to deeper sections for anyone who wants detail.

The order is deliberate: emotional hook, then proof of substance, then product choice, then conversion. A teacher scanning at speed can grasp the offer in under ten seconds. A teacher researching properly can drill into curriculum links, pricing, and experiment detail without leaving the page.

The hardest design problem was treating three products as one coherent offer. A 45-minute live show, a digital extension package, and a physical classroom kit have very different shapes - different price points, different decision-makers, different objections. Presented poorly, they fight each other.

I gave each product its own anchored section with consistent structure: hero image, plain-English description, what's included, price, primary call to action. The visual rhythm repeats so the eye knows what to expect, but the imagery, supporting detail, and secondary actions are tuned to each product's specific conversion question. A bundled special offer at the bottom ties the three back together, giving the early-bird incentive somewhere meaningful to live.

Custom illustration carries the species-survival theme through the page without overwhelming the commercial content. The floating-bottle hero motif and the iconography set establish the campaign's identity in seconds and give the page a personality the parent site, by design, doesn't have.

Designing and building the same page is a quiet advantage. Decisions that would normally cost a design-to-dev handoff - a spacing tweak, a behaviour change on mobile, an icon swap - happened in the same head, in the same afternoon.

I built the page within Street Science's existing Divi/WordPress environment to keep it maintainable by the in-house team after launch. That constraint shaped the design: every module had to be achievable in the production stack without custom plugins or fragile workarounds. Type, spacing, and responsive behaviour were tuned in-browser rather than mocked-and-hoped. The enquiry form was wired into the team's existing lead workflow so nothing about the back-of-house process had to change.

The result is a page that looks bespoke but slots into the team's normal content operations.

The page launched in time for the early-bird window and carried the 2024 campaign through National Science Week. It served as the single conversion destination for paid media, organic social, EDM, and direct sales outreach - a one-page funnel for a multi-product, multi-channel push.

For Street Science it solved an annual headache: a campaign moment that previously required juggling multiple touchpoints now had a single, considered home. For me it stood as proof that solo design and build, done well, can deliver agency-grade campaign work at a fraction of the coordination cost.

The Science Week page set a pattern Street Science could repeat. The structure - thematic hero, value-at-a-glance, modular product sections, anchored conversion - is now a reusable shape for future campaign launches, not just a one-off. More broadly, the project showed how much ground a single designer-builder can cover when scope is tight, decisions are fast, and the work is treated as a product rather than a deliverable.