The brief

Sqin by HC is an ethical skincare brand, backed by the founder’s years of experience across both medicine and the cosmetic beauty industries.

Ten Four was engaged to provide website design, elevating the brand’s online shopping experience so that it paired with and enhanced the outcome of their marketing initiatives.

The solution

The objective for this site was a common one – in order to propel sales it was necessary to align social advertising content with the website, providing a consistent end-to-end experience.

To that end I crafted a top-down redesign, rolling out a shopping experience that elevated the brand, while optimising conversion through strategic use of trust and credibility markers. In development I also deployed a cross-sell app in the cart and modified it such that it married seamlessly with the site layout.